Design as an activity is considered fundamental to human beings. Its primary objective is to conceive and create environments that satisfies human needs and aspirations. As a field of study, it finds its roots in the practice of art and craft. It evolved over a period transforming knowledge from several disciplines into a field of study focused on solving problems by improving lifestyle of the mass. Users (people in specific and society at large) are at the center of designing (user -centered design). This approach envisions the primary objective of Design Department that focuses on nurturing rigorous and thoughtful ideas of various disciplines interfacing with the question of society, culture and politics.
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SCHOOL OF ART & DESIGN
The School of Art & Design is grounded in the philosophy of Liberal Education, and through its research intensive, practice based programs, intends to become a centre of excellence in Art & Design Education, Research, and Practices. The school believes in an ecosystem approach of learning and innovation rather than traditional training.
Adamas University is envisioned with the mission of helping students acquire and develop knowledge, skills, and leadership qualities relevant to the 21st Century and beyond. In the pursuit of this mission, a multi-disciplinary, student-centric, research-focused approach is adopted for imparting knowledge. In alignment with this mission, the School of Art & Design proposes Bachelor of Art (BFA) and Bachelor of Design (MDes) program. Art and Design are professional fields of study having various common as well as unique characteristics of their own. Therefore, having established under the same school art and design would complement and enrich each other.
Aesthetics is a paramount quality in art. Sir Herbert Read writes, “The whole history of art is a history of modes of visual perception: of the various ways in which man has seen the world.” Department of Art aspires to create an environment to nuture creativity through various material and experiments (mixed media). The world of art is rooted to the traditional fields of artistic expression. However, art has emerged from the tradition to Plastic Art form and remained sensitive to the habitat and environment around. Adamas University Art Department would envisages to nurture the creativity of young artist to dream and explore through multidimensional creative expression.
Art & Design at Adamas
WHY CHOOSE ART & DESIGN COURSE AT ADAMAS
The entire East and North-east India is deprived of not having a single Design School. The region has rich tradition of art and artefact culture for centuries. Having a large number of creative young talents around the above states is certainly is the strength of the region. Adamas University is located in a strategic region which can attract students from the entire region. Kolkata being the hub of various creative activities will be strengthened by establishing a new creative school. The School of Art & Design will be starting with undergraduate Art (BFA) and Design B.Des) program followed by MFA and M. Des. Kolkata is already known for its strength in graphic design and animation design. Therefore, having the School of Art & Design situated in Kolkata would certainly create a strong hub in design profession alongwith the existing art professionals. Artistic creativity would complement the field of design in Visual Communication. Animation Design, 2D Poster Design and digital art and animation through multimedia would play a significant role in the entire East and North-east India.
Prof. Amit Ray
Dean, School of Art & Design
Professor Amit Ray was born on May 21, 1944 at Kolkata, India. He had the rare distinction of attending school at Santiniketan. As Professor Ray himself views it, the liberal ambience of Santiniketan with its emphasis on human fellowship worked on him unconsciously to choose teaching as a career. He received his Diploma in Fine Arts and Crafts from the Visva-Bharati University in 1966 and his Post-Diploma in Fine Arts from the M.S. University of Baroda in 1968. He earned his M.F.A. from the Art Institute of Chicago in 1975 and his Ph.D. in the area of Environmental Design, Environmental Ethics, Art and Design from the University of Georgia in 1987. Professor Ray joined IIT Kanpur as lecturer in 1978, became assistant professor in 1989, and was elevated to the post of professor in 1995.
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